DEFINITIONS
WHAT DATA DO WE COLLECT ABOUT YOU
Contact information: first and last name, email address, postal address, country, employer, phone number and other similar contact data.
Financial information: payment instrument information, transactions, transaction history, preferences, method, mode and manner of payment, spending pattern or trends, and other similar data.
Technical information: website, device and mobile app usage, Internet Protocol (IP) address and similar information collected via automated means, such as cookies, pixels and similar technologies.
Transaction information: the date of the transaction, total amount, transaction history and preferences and related details.
Product and service information: Your account membership number, registration and payment information, and program-specific information, when you request products and/or services directly from us, or participate in marketing programs.
Personal information: Age, sex, date of birth, marital status, nationality, details of government identification documents provided, occupation, ethnicity, religion, travel history or any other personal information provided in responses to surveys or questionnaires.
Your reviews, feedback and opinions about our products, programmes and services.
Loyalty programme information: your loyalty membership information, account details, profile or password details and any frequent flyer or travel partner programme affiliation.
HOW WE COLLECT DATA
Information You Give Us:We receive and store any information you enter on our website or mobile application or give us in any other way (e.g., at outlets, stores, hotels, kiosks). Please see the section titled “Data Shared by You” for more information.
Automatic Information We Collect:We use “cookies”, pixels and similar technologies to receive and store certain types of information whenever you interact with us. Please see the section below, titled “Data that is Collected Automatically” for more information.
E-mail Communications:To help us make e-mails more relevant and interesting, we often receive a confirmation (if your device supports such capabilities) when you open e-mail from us or click on a link in the e-mail. You can choose not to receive marketing emails from us by clicking on the unsubscribe link in any marketing email.
Automatic Information We Collect from Other Websites: We receive and store certain types of information when you interact with third-party websites that use our technology or with whom we have a specific agreement. Because we process this information on behalf of the applicable website operators, collection, processing, and use of such information is subject to the applicable website operators’ privacy policies and is not covered by our Privacy Notice.
Information from Other Sources: We may obtain information from other sources. An example of this is when you authorize a third-party website (such as the website of another mahalaxmiagency Group Entity), to interact directly with our website or mobile application to provide or receive Data about you. In that case, we might receive such Data used by that third-party website to identify your account with that website.
Information Previously Provided to mahalaxmiagency Group Entities: Where you have shared any information previously with any of the Tata Group Entities and have consented to the further sharing of such information, such information will be shared with us by the mahalaxmiagency Group Entities.
DATA SHARED BY YOU
when you register with us to receive our products and/or services;
when you conduct a transaction with us or attempt a transaction at our stores, on our website or mobile application;
when you complete surveys conducted by or for us;
when you elect to receive any communications (including promotional offers) from us;
from the information gathered by your visit to our stores, website or mobile application;
DATA THAT IS COLLECTED AUTOMATICALLY
We automatically collect some information when you visit our website or use our mobile application. This information helps us to make improvements to our content and navigation. The information collected automatically includes your IP address.
Our web servers or affiliates who provide analytics and performance enhancement services collect IP addresses, operating system details, browsing details, device details and language settings. This information is aggregated to measure the number of visits, average time spent on the site, pages viewed and similar information. IRL uses this information to measure the site usage, improve content and to ensure safety and security, as well enhance performance of our website or mobile application.
We may collect your Data automatically via Cookies, pixels and similar technologies in line with settings on your browser. For more information about Cookies, please see the section below, titled “Cookies”.
OUR USE OF DATA
carry out our obligations arising from any contract entered into between you and us;
provide products and/or services and communicate with you about products and/or services offered by us;
enable mahalaxmiagency Group Entities and Partners to offer their products and/or services and communicate with you about such products and/or services;
processing, disclosing, transmitting, and/or sharing the data/information with mahalaxmiagency Group Entities, and other third parties which have business or contractual dealings with us;
provide you with offers (including for financial products and/or services), personalized services and recommendations and improve your experience on our website and mobile application;
operate, evaluate and improve our business, website and mobile application;
generate aggregated data to prepare insights to enable us to understand customer behaviour, patterns and trends with a view to learning more about your preferences or other characteristics;
provide privileges and benefits to you, marketing and promotional campaigns based on your profile;
in connection with loyalty programs owned and operated by us or by other mahalaxmiagency Group Entities;
communicate with you (including to respond to your requests, questions, feedback, claims or disputes) and to customize and improve our services;
enforce the terms of use of our website and mobile application;
protect against and prevent fraud, illegal activity, harm, financial loss and other legal or information security risks; and
serve other purposes for which we provide specific notice at the time of collection, and as otherwise authorized or required by applicable law.
MINORS
SHARING OF DATA
Partners:We may make available to you services, products, or applications provided by Partners for use on or through our website or mobile application. If you choose to use such service, customer information related to those transactions may be shared with such Partner.Such Partners will be required to respect the security of your Data and to treat it in accordance with this privacy policy and applicable law.
mahalaxmiagency Group Entities: We may make available to you products, services and /or applications of mahalaxmiagency Group Entities, to assist them to reach out to you in relation to their programs or campaigns and to process your queries and requests. Accordingly, we may share your Data with mahalaxmiagency Group Entities. We may also share your Data with the mahalaxmiagency Group Entities as is relevant for the purposes set out in Clause 7 above, and to facilitate the operation of our business.
mahalaxmiagency Consumer Platform: Your Data may be shared with mahalaxmiagency Group Entities and other participating entities on the mahalaxmiagency Consumer Platform operated by mahalaxmiagency Digital Limited (“TCP”) for purposes of enrolment, offering you products, services and benefits on the TCP. Accordingly, we may share your Data with other mahalaxmiagency Group Entities, Partners and Service Providers.
Service Providers: We or other mahalaxmiagency Group Entities may share your Data with Service Providers. Examples include storing and analyzing Data, protecting and securing our systems, providing search results and links, providing customer service, credit analysis, processing your information for profiling, user analysis and payment processing.
When IRL acts as a Service Provider: We may process and share your Data with mahalaxmiagency Group Entities and Partners when we act as a service provider to such mahalaxmiagency Group Entities and Partners.
Protecting IRL:We may release Data when we believe release is appropriate to comply with applicable law or legal process, [enforce or apply the Terms of Use of our website or mobile application and other agreements,] protect IRL against harm or financial loss, when we believe disclosure is necessary to protect individuals’ vital interests, or in connection with an investigation of suspected or actual fraudulent or illegal activity. This may include exchanging information with other companies and organizations for fraud protection, risk management and dispute resolution. This does not include selling or otherwise disclosing personally identifiable information from users for commercial purposes in violation of this Privacy Notice.
Business Transfers:As we continue to develop our business, we might sell or buy subsidiaries or business units. Your Data (including in relation to loyalty programs) may be transferred as part of such transaction.
Third Parties: We may also share your Data with other third parties where:
You request or authorize us to do so;
We need to comply with applicable law or respond to valid legal process; or
We need to operate and maintain the security of our website or mobile application, including to prevent or stop an attack on our computer systems or networks.
KEEPING DATA SECURE
RETENTION OF DATA
YOUR RIGHTS AND CHOICES
opt out of some collection or uses of your Data, including the use of cookies, pixels and similar technologies and the use of your Data for marketing purposes.
access your Data, rectify it, restrict or object to its processing, or request its deletion or anonymization.
change or edit information submitted to us.
receive the Data you provided to us to transmit it to another company.
withdraw any consent provided or alter your preferences.
where applicable, lodge a complaint with your supervisory authority.
WHERE WE STORE DATA
PROCESSING YOUR DATA
SEVERABILITY
CHANGES TO THIS PRIVACY NOTICE
HOW TO CONTACT US
Need more help?
Connect with us and we will help you out.